Fondatioun Kriibskrank Kanner
Rebranding the Childhood Cancer Foundation
Fight like a lion
The foundation’s logo existed nearly 30 years. It needed some refreshments.
The lion in the Fondatioun’s existing logo is their mascot ‘Poldi’. He evolved a lot ‘outside of the logo’ in the form of cuddly toys and a life size mascot suit, worn to their events.
We stripped down Poldi’s friendly face to a bare minimum and merged him with the golden childhood cancer ribbon. We then took the ribbon as an inspiration to create slogans with a handlettering font.
The official colour representing children’s cancer is golden. Due to the technical restrictions of using ‘real’ gold, we opted for a warm shade of yellow. The choice of using black as a second colour might not seem like an obvious one for a children related topic, but unfortunately the work of the foundatioun is not always a ‘bed of roses’, so we considered it important to create a strong look, rather than a child-like one.
The minimalist and unique approach of the logo is unmistakenly recognizable; it is powerful, but not aggressive.
The logo holds all the essential symbols of the Fondatioun Kriibskrank Kanner.
- Poldi, the mascot: has won the heart of the public and is a known face.
- The childhood cancer ribbon: Poldi’s nose represents the support for child cancer victims.
- Solidarity: looked upon closely, one can identify in the eyes of Poldi two heads, and the bodies intertwine in one in Poldi’s nose.
By introducing the hand-lettering, declined from the logo, it will be easy to create visuals for the client to transmit their message in a simple but strong way.
